Tamannaah Bhatia: Controversy over making Tamannaah the brand ambassador; Karnataka government told the reason for not choosing Deepika-Kiara
May 23,2025
A recent decision of the Karnataka government has created controversy in the state. The local public has expressed their displeasure over the appointment of famous actress Tamannaah Bhatia as the brand ambassador of Karnataka Soaps and Detergents Limited. From social media to political corridors, this decision is being criticized. Meanwhile, the state's Large and Medium Industries Minister MB Patil has clarified the situation on this issue by holding a press conference.
Clarification on making Tamannaah the ambassador
MB Patil said, 'This is not a matter of language or regional identity, but a comprehensive brand strategy aimed at promoting KSDL products at the national and international level.' He said that Tamannaah has been chosen keeping in mind her fan following and large audience.
The minister stated the matter.
Minister Patil said, 'Our target is to take the sales of KSDL to Rs 5,000 crore by the year 2030. For this, a strong marketing strategy was necessary. Tamannaah Bhatia has more than 2.8 crore social media followers, which enables her to connect with the younger generation.
Why was Tamannaah Bhatia chosen?
He also clarified that other popular actresses like Rashmika Mandanna, Pooja Hegde, Kiara Advani and Deepika Padukone were also considered. But some of the dates were not available, some were already associated with the brand and some were out of budget. In such a situation, Tamannaah Bhatia emerged as the best choice.
Tamannaah becomes the brand ambassador of KSDL
Let us tell you that on May 22, Tamannaah Bhatia was officially declared the brand ambassador of KLDL. Since then, voices started rising against this decision on social media. Many users and local organizations believe that a Kannada actor should have represented the big brand of Karnataka.
Tamannaah Bhatia on the work front
Tamannaah Bhatia is currently busy shooting for her upcoming project 'Weaved', in which she will be seen opposite Sidharth Malhotra. The film will release in 2026 and is based on a mystical folk-tale set against the backdrop of the deep forests of central India.
Top Stories
Mushtaq Khan Death: Rajpal Yadav Reveals What Happened During Their Final Meeting
Sep 25,2026
Recently, news emerged from Bollywood that left fans heartbroken. Veteran actor Mushtaq Khan—famous for delivering the iconic dialogue "Meri ek taang nakli hai, main hockey ka bahut bada khiladi tha..." (I have a prosthetic leg; I used to be a great hockey player...) in the Nana Pa
'Udta Teer' Trailer Out: Ayushmann Khurrana’s quirky spy comedy with Sara Ali Khan features an India-Pakistan twist.
Sep 23,2026
The trailer of Ayushmann Khurrana and Sara Ali Khan's upcoming spy comedy Udta Teer is out. Ayushmann plays Bilal, a Pakistani spy who lands in India on a covert mission but loses his memory after an accident, leading to a bizarre case of mistaken identity.There has been considerable buzz
Govinda-Rani Swarnkar Relationship: Actor Visits Lalbaugcha Raja Without Sunita, Here’s What He Has Said
Sep 23,2026
Govinda and Komal Rani Swarnkar were spotted together at Mumbai's iconic Lalbaugcha Raja on Tuesday night, September 22, where the actor sought blessings and participated in the final aarti. Their appearance comes amid ongoing speculation about Govinda's equation with his Roopa co-star a
Parineeti Chopra Reacts to Katrina Kaif’s Weight Trolling: “Why View It Negatively?”
Sep 22,2026
Parineeti Chopra has come out in support of Katrina Kaif after the actress faced online trolling over her appearance following the birth of her son. Calling the criticism “uneducated and bizarre,” Parineeti questioned why physical changes experienced by women after childbirth a
Ganesh Chaturthi 2026: Sanjay Dutt, Ananya Panday, Sunny Leone Seek Blessings at Lalbaugcha Raja
Sep 22,2026
Ganesh Chaturthi celebrations in Mumbai have once again brought Bollywood celebrities to the iconic Lalbaugcha Raja pandal. Several stars have visited the revered Ganpati idol during the ongoing festivities to offer prayers and seek the blessings of Lord Ganesha.Among the celebrities assoc
Salman Khan Viral Video: Bhaijaan Stops After Child Is Pushed, Scolds Driver Over Fan’s Foot
Sep 18,2026
Bollywood superstar Salman Khan’s appearances during Mumbai’s Ganesh Chaturthi celebrations have once again attracted significant attention online. From visiting the Ambani family’s residence and celebrating with his family to seeking Lord Ganesha’s blessing
King vs. Avengers: Doomsday – Shah Rukh Khan says "The father will come first," anticipating a Christmas box office clash.
Sep 15,2026
Shah Rukh Khan has once again shown why he is known as Bollywood’s ‘King Khan’. During his latest #AskSRK session on X, the superstar gave a witty response when a fan asked him about the much-discussed box-office clash between his upcoming film King and Marvel Studios&rsq
Salman Khan’s Ganesh Chaturthi Look Goes Viral: Tilak and Angavastram Steal the Show
Sep 15,2026
Salman Khan's appearance at the Ambani family's Ganesh Chaturthi celebration has become a talking point on social media. A video showing the Bollywood superstar offering prayers to Lord Ganpati at Antilia has gone viral, with fans praising his traditional festive appearance and the momen
Entertainment News
King vs. Avengers: Doomsday
Sep 15,2026
Salman Khan’s Ganesh Chaturt
Sep 15,2026
Shatrughan Sinha on Sonakshi S
Aug 18,2026
Emraan Hashmi’s Iconic Heart
Aug 18,2026
Batwara 1947 Review: Sunny Deo
Aug 14,2026