'Solid Patels' makers plan innovative marketing of the film
Jan 06,2015
Mumbai, Jan 6 (IANS) Film-maker Saurabh Varma, who has already started the promotion for his "Solid Patels" ahead of its April 24 release, says he has planned "out of the box marketing" for this film.
"Nowadays at least five films release every week, and many of them struggle to even establish their identity. 'Solid Patels' is as good as 'PK' in terms of entertainment value, and besides it is catering to the same audience target group: which are families, kids and the new generation," he said.
"Hence, we carry a certain level of optimism, and want to promote the film to the same level. We also do not have any concerns of not being able to sustain the buzz for the next four months, as we have thought of activities for every week. New-age films like 'Solid Patels' need innovative and out of the box marketing efforts, to get the audience in cinemas," he added.
'Solid Patels' starring Shiv Pandit, Shazahn Padamsee, Ali Asgar, Manoj Joshi, Kettan Singh, Vaishali Desai and others has been produced by Krian Media.
Inox Leisure CEO Alok Tandon said: "It is an encouraging trend and we are happy to see that the audiences are responding so positively to the teaser of 'Solid Patels', which has a young and a new star cast. The teaser has been liked by all, especially kids.'
Raj Malik, senior vice president, production and distribution, Krian Media said: "With 'Solid Patels', we intend to push the envelope by getting audiences to participate in building hype and demand.
"We are confident that post all the efforts being put in, the content will do its own talking and keep the urgency levels among the audience intact for long enough. We are lucky to have a great team working on 'Solid Patels', and it's overwhelming to see the passion each individual member brings to the table."
Top Stories
Salman Khan Recalls Jail Days on Bigg Boss: '70 People Shared One Bathroom,' Emotional Story Goes Viral
Aug 03,2026
Bollywood superstar Salman Khan made a special appearance on the reality show 'Alliance', currently streaming on Prime Video, to support his brother Sohail Khan. During an interaction with contestants, Salman reflected on his past jail experiences, sharing details about the harsh
Bhumi Pednekar: Trolled over her reaction in support of PM Modi; users said, "You should stop thinking..."
Aug 03,2026
Bollywood actress Bhumi Pednekar has found herself at the center of a social media controversy after sharing a video criticizing the use of abusive language against Prime Minister Narendra Modi during a recent protest. While some users supported her appeal for respectful public discourse,
Kangana Ranaut Shares Childhood Photo as Sita Amid CJP Row, Says 'Blessings to Liberals'
Jul 31,2026
Actor and BJP MP Kangana Ranaut has once again grabbed headlines after sharing childhood photographs of herself dressed as Goddess Sita on social media. The post comes amid her ongoing verbal exchanges surrounding the CJP controversy, with Kangana writing a brief but pointed caption: "My
'Jan Nayagan' Movie Review: Vijay's Final Film Is Overshadowed by Politics, 3-Hour Runtime Tests Patience
Jul 23,2026
Vijay's much-awaited farewell film, Jan Nayagan, arrives with massive expectations, marking the superstar's final appearance on the big screen before his full-time political journey. While fans hoped for an unforgettable send-off, director H. Vinoth delivers a film where political messag
Jantar Mantar Protest: From R. Madhavan to Alia Bhatt, Celebrities Rally Behind Students; Here's What They Said
Jul 23,2026
The nationwide outrage over the alleged NEET paper leak has intensified, with thousands of students staging protests at Delhi's Jantar Mantar and demonstrations spreading across Mumbai and several other cities. Protesters are demanding a transparent investigation into the examination cont
Vijay's 'Jana Nayagan' Creates Box Office Storm: Two Major Tamil Films Postponed as Fans Celebrate Thalapathy's Final Movie
Jul 16,2026
The excitement surrounding Thalapathy Vijay's highly anticipated film 'Jana Nayagan' has reached unprecedented levels ahead of its July 23, 2026 release. Widely believed to be Vijay's final film before entering full-time politics, the movie has prompted two Tamil filmmakers to postpone
Salman Khan’s New House Approved: Is He Finally Leaving Galaxy Apartments After 52 Years?
Jun 30,2026
Rumours about Salman Khan leaving his iconic Galaxy Apartments residence have been making headlines after reports claimed the Bollywood superstar was preparing to move into a new luxury home in Bandra. However, the reality is quite different. While the Khan family's sea-facing Bandra prop
Security Breach Involving Arbaaz Khan: Intruder Jumps Into Actor’s Car, Removed by Bouncer
Jun 17,2026
Actor Arbaaz Khan recently found himself at the center of a security scare during a public event in Kolkata. A video from the incident has gone viral on social media, showing an unidentified man allegedly forcing his way into the actor's car as he was leaving the venue.The unexpected inci
Entertainment News
Salman Khan’s New House Appr
Jun 30,2026
Security Breach Involving Arba
Jun 17,2026
‘Happy Birthday to the Queen
Jun 17,2026
Kangana Ranaut Breaks Silence
Jun 12,2026
Anupam Kher Scolds David Dhawa
Jun 04,2026