Sidharth, Kriti team up for music anthem
Mar 26,2015
New Delhi, March 26 (IANS) Bollywood actors Sidharth Malhotra and Kriti Sanon, ambassadors of American Swan, have teamed up to dance in a music anthem for the online fashion brand.
Sharing screen space for the first time, the two also share a crackling chemistry in the #ASIAM video, which is a reflection of the trendy and youthful spirit of the brand.
The video also captures all elements that can appeal most to the youth -- catchy lyrics, foot-tapping beats, fun dance moves and lots of style.
Besides the lead pair, the video also boasts of other major Bollywood tie-ups.
The song is composed by Meet Bros Anjjan of "Baby doll" fame, and it is sung by Benny Dayal, who has belted out hits like "Badtameez dil". The video has been directed and choreographed by Remo D’Souza, who has come up with a signature dance step for it.
Talking about the #ASIAM music anthem, Sidharth said: “What excited me most was the interesting concept of the anthem that American Swan came up with. It was great fun matching steps with Remo and, of course, being paired with Kriti, who is a fabulous dancer herself.”
Kriti also enjoyed the "fun idea and clutter-breaking format" of the video.
"I thoroughly enjoyed the #ASIAM music video shoot with Sidharth who is naturally charming... The American Swan collection is young and trendy,” she said.
The “#ASIAM” video will be launched on all social channels first. The campaign will soon be launched through TV and print as well.
Top Stories
Salman Khan Recalls Jail Days on Bigg Boss: '70 People Shared One Bathroom,' Emotional Story Goes Viral
Aug 03,2026
Bollywood superstar Salman Khan made a special appearance on the reality show 'Alliance', currently streaming on Prime Video, to support his brother Sohail Khan. During an interaction with contestants, Salman reflected on his past jail experiences, sharing details about the harsh
Bhumi Pednekar: Trolled over her reaction in support of PM Modi; users said, "You should stop thinking..."
Aug 03,2026
Bollywood actress Bhumi Pednekar has found herself at the center of a social media controversy after sharing a video criticizing the use of abusive language against Prime Minister Narendra Modi during a recent protest. While some users supported her appeal for respectful public discourse,
Kangana Ranaut Shares Childhood Photo as Sita Amid CJP Row, Says 'Blessings to Liberals'
Jul 31,2026
Actor and BJP MP Kangana Ranaut has once again grabbed headlines after sharing childhood photographs of herself dressed as Goddess Sita on social media. The post comes amid her ongoing verbal exchanges surrounding the CJP controversy, with Kangana writing a brief but pointed caption: "My
'Jan Nayagan' Movie Review: Vijay's Final Film Is Overshadowed by Politics, 3-Hour Runtime Tests Patience
Jul 23,2026
Vijay's much-awaited farewell film, Jan Nayagan, arrives with massive expectations, marking the superstar's final appearance on the big screen before his full-time political journey. While fans hoped for an unforgettable send-off, director H. Vinoth delivers a film where political messag
Jantar Mantar Protest: From R. Madhavan to Alia Bhatt, Celebrities Rally Behind Students; Here's What They Said
Jul 23,2026
The nationwide outrage over the alleged NEET paper leak has intensified, with thousands of students staging protests at Delhi's Jantar Mantar and demonstrations spreading across Mumbai and several other cities. Protesters are demanding a transparent investigation into the examination cont
Vijay's 'Jana Nayagan' Creates Box Office Storm: Two Major Tamil Films Postponed as Fans Celebrate Thalapathy's Final Movie
Jul 16,2026
The excitement surrounding Thalapathy Vijay's highly anticipated film 'Jana Nayagan' has reached unprecedented levels ahead of its July 23, 2026 release. Widely believed to be Vijay's final film before entering full-time politics, the movie has prompted two Tamil filmmakers to postpone
Salman Khan’s New House Approved: Is He Finally Leaving Galaxy Apartments After 52 Years?
Jun 30,2026
Rumours about Salman Khan leaving his iconic Galaxy Apartments residence have been making headlines after reports claimed the Bollywood superstar was preparing to move into a new luxury home in Bandra. However, the reality is quite different. While the Khan family's sea-facing Bandra prop
Security Breach Involving Arbaaz Khan: Intruder Jumps Into Actor’s Car, Removed by Bouncer
Jun 17,2026
Actor Arbaaz Khan recently found himself at the center of a security scare during a public event in Kolkata. A video from the incident has gone viral on social media, showing an unidentified man allegedly forcing his way into the actor's car as he was leaving the venue.The unexpected inci
Entertainment News
Salman Khan’s New House Appr
Jun 30,2026
Security Breach Involving Arba
Jun 17,2026
‘Happy Birthday to the Queen
Jun 17,2026
Kangana Ranaut Breaks Silence
Jun 12,2026
Anupam Kher Scolds David Dhawa
Jun 04,2026