Shraddha Kapoor turns designer, launches her fashion label

Mar 25,2015

New Delhi, March 25 (IANS) Shraddha Kapoor has joined the bandwagon of celebrities who have stepped into fashion designing with her label “Imara”. The actress says that it has always been a dream to create her own fashion line and she has now fulfilled it.

The design is exclusively available at Amazon.in.

"It was always a dream to create my own fashion label and partnering with Anjana (Reddy) of USPL made my dream come true. 'Imara' is all about fairytales and this is my fairytale coming true,” Shraddha told IANS on the opening day of Amazon India Fashion Week where her fashion label made its debut.

USPL co-creates celebrity fashion labels and currently have under their banner names like WROGN with cricketer Virat Kohli and now Shraddha’s 'Imara'.

About the collection, the actress-singer and now designer says that it is inspired by the modern woman and is a contemporary rendition of the conventional.

“The collection is a modern Indian adaptation of classics, from once upon a time that experiments with ethnic designs and offers a refreshing take on fashion, for the young and the stylish. A line of clothing for the new Indian woman,” Shraddha said.

The collection is meant for all the smart and independent women who are “open and free”.

“Imara caters to the youth and young at heart,” added the “Haider” fame actress who feels proud that the film has bagged five National Film Awards.

“It is always a great delight to be recognized for excellence. Not to sound boastful, but five awards is always a pleasure,” she said.

The price range of the collection under “Imara” starts at Rs.699 for the mix and match and goes upto Rs.4,000 for the ensemble.

Tags:

Shraddha Kapoor turns designer launches her fashion label Shraddha Kapoor in news news about Shraddha Kapoor

Swara Bhasker: 'You are our beloved dictator', Swara shares unseen pictures on daughter Rabia's birthday

Sep 23,2025

Actress Swara Bhaskar and Fahad Ahmed's daughter, Raabia Rama Ahmed, turned two today. The actress wrote a sweet note wishing her a happy birthday. She also shared unseen photos from her birthday celebration. This has been your year of walking and speaking. Swara Bhaskar shared

National Film Awards: This Indian star has won the most National Awards, beating Kangana and Big B.

Sep 23,2025

The National Film Awards are one of the highest-paid awards in Indian cinema. They are organized annually by the Ministry of Information and Broadcasting, Government of India, to encourage Indian film artists. All preparations are underway for this year's 71st National Film Awards.On Augu

Dulquer Salmaan: Customs raid at Prithviraj Sukumaran and Dulquer Salmaan's house, find out the whole story

Sep 23,2025

The Customs Department is conducting raids at several locations in Kerala, including the Kochi residences of actors Dulquer Salmaan and Prithviraj Sukumaran. According to reports, these raids are related to vehicles imported from Bhutan. The Kerala Motor Vehicles Department has also arrived.Custom

Drishaym 3: Mohanlal prepares to deliver a triple dose of suspense, a major update on 'Drishyam 3'

Sep 23,2025

Fans are extremely enthusiastic about the films of Malayalam cinema's legendary actor Mohanlal. Mohanlal, who recently won the Dadasaheb Phalke Award, is set to star in the third installment of the Drishyam franchise, where he is known for his pivotal role as George Kutty.He has now geare

Bigg Boss 19 Contestant: Bigg Boss's house will become an arena, and this international player will enter Salman Khan's show!

Aug 21,2025

The new season of Bigg Boss, one of the popular reality shows of the television industry, is going to start in just three days. There is a lot of excitement among the audience about the show. Meanwhile, the most talked about contestants coming in the show is. The curiosity of who will be a part o

Priyanka Chopra: Kareena, who was the enemy in 'Aitraaz', praised Priyanka, wrote- 'Made to rule the world'

Jul 18,2025

Priyanka Chopra is celebrating her 43rd birthday today, i.e. on 18th July. On this special occasion, the actress has been congratulated by her film 'Aitraaz' co-star Kareena Kapoor in a different style. Kareena shared an old picture of an award show on Instagram Stories and wrote that Priyanka w

Vidyut Jamwal: Vidyut Jamwal is ready for his Hollywood debut, will play a strong role in this film

Jul 15,2025

Actor Vidyut Jamwal, known for his action, is now going to make his entry in a Hollywood film. He has joined the star cast of the live-action film 'Street Fighter'. It is a film based on an iconic video game franchise.Vidyut's Hollywood entryAccording to a Deadline report, Vidyut will be seen i

Vijay Deverakonda: New update on Vijay Deverakonda's film, Kingdom's new release date will be announced today

Jul 07,2025

Vijay Deverakonda has joined hands with famous director Gautam Tinnanuri for the action drama film 'Kingdom'. There is a lot of excitement about the film since its announcement. The recently released teaser has further increased the expectations of the fans. The new release date of the f