Priyanka Chopra to endorse Rajnigandha Silver Pearls
Mar 13,2014
New Delhi, (IANS): Bollywood's 'desi girl' Priyanka Chopra's talent and popularity has landed her a new endorsement. She has been named the brand ambassador of Rajnigandha Silver Pearls - saffron blended, silver coated cardamom seeds from the house of DS Group.
Actress-singer Priyanka features in a new 60-second television commercial announcing the new launch.
It celebrates the little gestures of goodness that people make despite a hectic day-to-day life with the slogan "Achai ki ek alag hi chamak hoti hai". The new catchphrase re-emphasizes the brand’s belief that real goodness always shines through in our words and deeds, read a statement.
Priyanka agrees with the belief.
"There is an innate goodness in all of us and I think in today's time its hugely important to spread as much love and positivity as possible. I am delighted to have been chosen as the brand ambassador of Rajnigandha Silver Pearls," said the 31-year-old.
Talking about the product, she said: "It not only delicious and refreshing, but also a brand that promotes such positive messages, which is something the world really needs."
The National award winning actress, who turned to singing with international singles like "Exotic" and "In my city", was chosen to represent the product "as she is an epitome of a global achiever and at the same time a grounded and humble person who is always ready to give time and effort for a good cause".
The ad film has been created by Dentsu Marcom and narrates the story of a successful filmstar, who has a massive following because of her inherent goodness. It shows interwoven scenes that narrate examples of little acts of goodness.
Top Stories
Mushtaq Khan Death: Rajpal Yadav Reveals What Happened During Their Final Meeting
Sep 25,2026
Recently, news emerged from Bollywood that left fans heartbroken. Veteran actor Mushtaq Khan—famous for delivering the iconic dialogue "Meri ek taang nakli hai, main hockey ka bahut bada khiladi tha..." (I have a prosthetic leg; I used to be a great hockey player...) in the Nana Pa
'Udta Teer' Trailer Out: Ayushmann Khurrana’s quirky spy comedy with Sara Ali Khan features an India-Pakistan twist.
Sep 23,2026
The trailer of Ayushmann Khurrana and Sara Ali Khan's upcoming spy comedy Udta Teer is out. Ayushmann plays Bilal, a Pakistani spy who lands in India on a covert mission but loses his memory after an accident, leading to a bizarre case of mistaken identity.There has been considerable buzz
Govinda-Rani Swarnkar Relationship: Actor Visits Lalbaugcha Raja Without Sunita, Here’s What He Has Said
Sep 23,2026
Govinda and Komal Rani Swarnkar were spotted together at Mumbai's iconic Lalbaugcha Raja on Tuesday night, September 22, where the actor sought blessings and participated in the final aarti. Their appearance comes amid ongoing speculation about Govinda's equation with his Roopa co-star a
Parineeti Chopra Reacts to Katrina Kaif’s Weight Trolling: “Why View It Negatively?”
Sep 22,2026
Parineeti Chopra has come out in support of Katrina Kaif after the actress faced online trolling over her appearance following the birth of her son. Calling the criticism “uneducated and bizarre,” Parineeti questioned why physical changes experienced by women after childbirth a
Ganesh Chaturthi 2026: Sanjay Dutt, Ananya Panday, Sunny Leone Seek Blessings at Lalbaugcha Raja
Sep 22,2026
Ganesh Chaturthi celebrations in Mumbai have once again brought Bollywood celebrities to the iconic Lalbaugcha Raja pandal. Several stars have visited the revered Ganpati idol during the ongoing festivities to offer prayers and seek the blessings of Lord Ganesha.Among the celebrities assoc
Salman Khan Viral Video: Bhaijaan Stops After Child Is Pushed, Scolds Driver Over Fan’s Foot
Sep 18,2026
Bollywood superstar Salman Khan’s appearances during Mumbai’s Ganesh Chaturthi celebrations have once again attracted significant attention online. From visiting the Ambani family’s residence and celebrating with his family to seeking Lord Ganesha’s blessing
King vs. Avengers: Doomsday – Shah Rukh Khan says "The father will come first," anticipating a Christmas box office clash.
Sep 15,2026
Shah Rukh Khan has once again shown why he is known as Bollywood’s ‘King Khan’. During his latest #AskSRK session on X, the superstar gave a witty response when a fan asked him about the much-discussed box-office clash between his upcoming film King and Marvel Studios&rsq
Salman Khan’s Ganesh Chaturthi Look Goes Viral: Tilak and Angavastram Steal the Show
Sep 15,2026
Salman Khan's appearance at the Ambani family's Ganesh Chaturthi celebration has become a talking point on social media. A video showing the Bollywood superstar offering prayers to Lord Ganpati at Antilia has gone viral, with fans praising his traditional festive appearance and the momen
Entertainment News
King vs. Avengers: Doomsday
Sep 15,2026
Salman Khan’s Ganesh Chaturt
Sep 15,2026
Shatrughan Sinha on Sonakshi S
Aug 18,2026
Emraan Hashmi’s Iconic Heart
Aug 18,2026
Batwara 1947 Review: Sunny Deo
Aug 14,2026