Priyanka Chopra & Freida Pinto launches campaign for â€˜Girls Risingâ€™

Dec 18,2014

The top notch Bollywood actresses Priyanka Choppra & Freida Pinto feature in the Indian version of the film, which tell stories of nine unforgettable girls around the world starving against difficult circumstances to achieve their dreams of an education.

Holly Gordon, a journalist in the US, Co-founder of the campaign said, “Educating girls is not only essential for India prosperity and stability but also represents an unprecedented economic opportunity. Right now it is estimated that there are 270 million women and girls under age 25 in India. Furthermore, by not educating girls equally, it is estimated that India misses out an potential economic growth of about USD 33 Billion per year.”

On this occasion Priyanka told, “I’ve been part of Girl Rising campaign since its inception and am honoured to be able to bring this powerful idea to India. I am also extremely humbled by and grateful for the support from colleagues in the industry. All I took was one phone call for me to have these amazing seven ladies to graciously agree to join us on this journey. If more girls are educated, all of India stands to gain. The girl rising campaign aims to address that through an innovative initiative that will not only help create awareness but also create a tangible platform to affect change.”

While Freida said, “Too often it is social and traditional ideas that hold girls back. People just can’t imagine a different future for girls. The time has come where instead of questioning why we should educate girls, we should be asking why not? When we know that educating girl can change the world, why wait? With girl rising we will change that.”

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