Popularity comes with work, not via social media: Boman Irani
Feb 27,2015
New Delhi, Feb 27 (IANS) He has 'followers' galore--over 2,300,000 on Twitter and almost 42,000 on Facebook. But Bollywood's endearing actor Boman Irani says that while social media presence is vital, it's not a "yardstick" for an artiste's popularity.
"I genuinely believe that popularity comes as a result of one's work. I have never felt the need to be active on social media to stay popular. If it was so, I would be far more regular and regimental in the way I post (online)," the 55-year-old told IANS over phone from Mumbai.
In a chat as freewheeling as he considers his "social media interactions" to be, the versatile actor opened up about his networking skills -- a skill, one must admit, has become an indispensable part of all actors' life.
"I don't write about my every step and move. It's not a compulsion to stay connected, but I don't consider it a duty. I tweet when I wish and when I feel like," said the actor, who uses the medium not just to share updates on his projects, but also "slice-of-life" moments from his everyday life, apart from sharing glimpses of his photography skills.
One thing he steers clear from is sarcasm.
"Sarcasm doesn't work for me. People don't read between the lines," said Boman, whose comic timing in movies like "Main Hoon Na", "Lage Raho Munna Bhai", "Khosla Ka Ghosla" and "3 Idiots", as well as at live events, has been appreciated by Hindi film audiences over the years.
Nevertheless, Boman says people must not cringe from sharing strong opinions on such platforms as long as it's made "well and in a prudent" manner.
Has he ever faced brickbats on social media?
"People have generally been nice to me, they haven't been tough on me. I do get a 'Bakwaas picture' kind of a comment, or a 'Maybe you could have done better'. So, I listen. I don't have to agree to them, but I do take feedback seriously," he added.
Here are five tips from Boman on tweeting right:
* Be articulate and different.
* Make people value your opinion.
* Give your tweet an honest spin.
* Never state the obvious.
* Make sure you use your words well.
Top Stories
Salman Khan Viral Video: Bhaijaan Stops After Child Is Pushed, Scolds Driver Over Fan’s Foot
Sep 18,2026
Bollywood superstar Salman Khan’s appearances during Mumbai’s Ganesh Chaturthi celebrations have once again attracted significant attention online. From visiting the Ambani family’s residence and celebrating with his family to seeking Lord Ganesha’s blessing
King vs. Avengers: Doomsday – Shah Rukh Khan says "The father will come first," anticipating a Christmas box office clash.
Sep 15,2026
Shah Rukh Khan has once again shown why he is known as Bollywood’s ‘King Khan’. During his latest #AskSRK session on X, the superstar gave a witty response when a fan asked him about the much-discussed box-office clash between his upcoming film King and Marvel Studios&rsq
Salman Khan’s Ganesh Chaturthi Look Goes Viral: Tilak and Angavastram Steal the Show
Sep 15,2026
Salman Khan's appearance at the Ambani family's Ganesh Chaturthi celebration has become a talking point on social media. A video showing the Bollywood superstar offering prayers to Lord Ganpati at Antilia has gone viral, with fans praising his traditional festive appearance and the momen
Emraan Hashmi’s Iconic Heartbreak Song: Pakistani Singer Who Shot to Fame With This Rock Hit
Aug 18,2026
Emraan Hashmi has long been associated with memorable romantic and heartbreak songs. Over the years, the music of his films has produced several tracks that continue to feature prominently on listeners’ playlists.One such song is “Lambi Judai” from the 2008 film J
Shatrughan Sinha on Sonakshi Sinha Trolling: Accuses BJP IT Cell, Opens Up on Her Political Entry
Aug 18,2026
Veteran actor and Trinamool Congress (TMC) leader Shatrughan Sinha has spoken out over the social media trolling faced by his daughter, actor Sonakshi Sinha.In an interview with ABP News, Shatrughan addressed criticism of Sonakshi's public support for student protests and also res
Batwara 1947 Review: Sunny Deol Shines in a Powerful and Emotional Partition Drama
Aug 14,2026
Batwara 1947 Movie Review: When director Rajkumar Santoshi and Sunny Deol reunite, expectations are bound to be high. After memorable collaborations such as Ghayal, Damini and Ghatak, the duo returns with Batwara 1947, a Partition-era drama that takes a noticeably different route.R
‘Ramayana’: ‘Mahabharat’ Actor Gajendra Chauhan Reacts to Ranbir Kapoor’s Trailer, “I Wasn’t Impressed”
Aug 12,2026
Nitesh Tiwari's much-awaited ‘Ramayana’ has generated considerable buzz following the release of its trailer. While the trailer has received mixed reactions, actor Gajendra Chauhan, best known for playing Yudhishthira in B.R. Chopra's iconic Mahabharat, has now shared his opi
Urmila Matondkar’s Ex-Husband Mohsin Akhtar Mir Marries Again; Actress Takes a Dig at Second Wedding
Aug 12,2026
Urmila Matondkar is once again making headlines, this time because of a cryptic social media post following a post shared by her ex-husband Mohsin Akhtar Mir about his second wife, Nida Bhat.The actress, who generally keeps her personal life private, shared a message on Instagram that quic
Entertainment News
‘Ramayana’: ‘Mahabharat
Aug 12,2026
Urmila Matondkar’s Ex-Husban
Aug 12,2026
Munna Bhaiya Returns in ‘Mir
Aug 12,2026
Suniel Shetty Birthday: Ajay D
Aug 11,2026
Nikita Rawal on Ranbir Kapoor
Aug 05,2026