Popularity comes with work, not via social media: Boman Irani
Feb 27,2015
New Delhi, Feb 27 (IANS) He has 'followers' galore--over 2,300,000 on Twitter and almost 42,000 on Facebook. But Bollywood's endearing actor Boman Irani says that while social media presence is vital, it's not a "yardstick" for an artiste's popularity.
"I genuinely believe that popularity comes as a result of one's work. I have never felt the need to be active on social media to stay popular. If it was so, I would be far more regular and regimental in the way I post (online)," the 55-year-old told IANS over phone from Mumbai.
In a chat as freewheeling as he considers his "social media interactions" to be, the versatile actor opened up about his networking skills -- a skill, one must admit, has become an indispensable part of all actors' life.
"I don't write about my every step and move. It's not a compulsion to stay connected, but I don't consider it a duty. I tweet when I wish and when I feel like," said the actor, who uses the medium not just to share updates on his projects, but also "slice-of-life" moments from his everyday life, apart from sharing glimpses of his photography skills.
One thing he steers clear from is sarcasm.
"Sarcasm doesn't work for me. People don't read between the lines," said Boman, whose comic timing in movies like "Main Hoon Na", "Lage Raho Munna Bhai", "Khosla Ka Ghosla" and "3 Idiots", as well as at live events, has been appreciated by Hindi film audiences over the years.
Nevertheless, Boman says people must not cringe from sharing strong opinions on such platforms as long as it's made "well and in a prudent" manner.
Has he ever faced brickbats on social media?
"People have generally been nice to me, they haven't been tough on me. I do get a 'Bakwaas picture' kind of a comment, or a 'Maybe you could have done better'. So, I listen. I don't have to agree to them, but I do take feedback seriously," he added.
Here are five tips from Boman on tweeting right:
* Be articulate and different.
* Make people value your opinion.
* Give your tweet an honest spin.
* Never state the obvious.
* Make sure you use your words well.
Top Stories
Mushtaq Khan Death: Rajpal Yadav Reveals What Happened During Their Final Meeting
Sep 25,2026
Recently, news emerged from Bollywood that left fans heartbroken. Veteran actor Mushtaq Khan—famous for delivering the iconic dialogue "Meri ek taang nakli hai, main hockey ka bahut bada khiladi tha..." (I have a prosthetic leg; I used to be a great hockey player...) in the Nana Pa
'Udta Teer' Trailer Out: Ayushmann Khurrana’s quirky spy comedy with Sara Ali Khan features an India-Pakistan twist.
Sep 23,2026
The trailer of Ayushmann Khurrana and Sara Ali Khan's upcoming spy comedy Udta Teer is out. Ayushmann plays Bilal, a Pakistani spy who lands in India on a covert mission but loses his memory after an accident, leading to a bizarre case of mistaken identity.There has been considerable buzz
Govinda-Rani Swarnkar Relationship: Actor Visits Lalbaugcha Raja Without Sunita, Here’s What He Has Said
Sep 23,2026
Govinda and Komal Rani Swarnkar were spotted together at Mumbai's iconic Lalbaugcha Raja on Tuesday night, September 22, where the actor sought blessings and participated in the final aarti. Their appearance comes amid ongoing speculation about Govinda's equation with his Roopa co-star a
Parineeti Chopra Reacts to Katrina Kaif’s Weight Trolling: “Why View It Negatively?”
Sep 22,2026
Parineeti Chopra has come out in support of Katrina Kaif after the actress faced online trolling over her appearance following the birth of her son. Calling the criticism “uneducated and bizarre,” Parineeti questioned why physical changes experienced by women after childbirth a
Ganesh Chaturthi 2026: Sanjay Dutt, Ananya Panday, Sunny Leone Seek Blessings at Lalbaugcha Raja
Sep 22,2026
Ganesh Chaturthi celebrations in Mumbai have once again brought Bollywood celebrities to the iconic Lalbaugcha Raja pandal. Several stars have visited the revered Ganpati idol during the ongoing festivities to offer prayers and seek the blessings of Lord Ganesha.Among the celebrities assoc
Salman Khan Viral Video: Bhaijaan Stops After Child Is Pushed, Scolds Driver Over Fan’s Foot
Sep 18,2026
Bollywood superstar Salman Khan’s appearances during Mumbai’s Ganesh Chaturthi celebrations have once again attracted significant attention online. From visiting the Ambani family’s residence and celebrating with his family to seeking Lord Ganesha’s blessing
King vs. Avengers: Doomsday – Shah Rukh Khan says "The father will come first," anticipating a Christmas box office clash.
Sep 15,2026
Shah Rukh Khan has once again shown why he is known as Bollywood’s ‘King Khan’. During his latest #AskSRK session on X, the superstar gave a witty response when a fan asked him about the much-discussed box-office clash between his upcoming film King and Marvel Studios&rsq
Salman Khan’s Ganesh Chaturthi Look Goes Viral: Tilak and Angavastram Steal the Show
Sep 15,2026
Salman Khan's appearance at the Ambani family's Ganesh Chaturthi celebration has become a talking point on social media. A video showing the Bollywood superstar offering prayers to Lord Ganpati at Antilia has gone viral, with fans praising his traditional festive appearance and the momen
Entertainment News
King vs. Avengers: Doomsday
Sep 15,2026
Salman Khan’s Ganesh Chaturt
Sep 15,2026
Shatrughan Sinha on Sonakshi S
Aug 18,2026
Emraan Hashmi’s Iconic Heart
Aug 18,2026
Batwara 1947 Review: Sunny Deo
Aug 14,2026