Matt Damon, lager brand launch water crisis campaign

Jan 24,2015

Los Angeles, Jan 24 (IANS) Actor Matt Damon and his Water.org co-founder Gary White have teamed up with lager brand Stella Artois to raise money to overcome the global water crisis.

The 44-year-old actor has joined forces with the brand to work on a global social impact campaign, "Buy a lady a drink", which aims to generate funds by selling three limited-edition Stella chalices, reports femalefirst.co.uk.

"Awareness is as important as fundraising. We want people to understand the issue in all its complexity," Damon said.

By purchasing one of the three special glasses, it will help the non-profit organisation to provide five years of clean water to one person in the developing world.

Stella Artois had donated $1.2 million to Water.org for the campaign, which is aiming to put a stop to women around the world spending a combined 200 million hours collecting clean water for their families on a daily basis.

The three unique and beautifully-designed chalices were inspired by traditional hand-crafted objects from three of the developing countries where Water.org operates, including textiles from India, baskets from Ethiopia and pottery from Honduras.

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