Initiative to safeguard music-makers' interests launched at Grammy
Feb 09,2015
Los Angeles, Feb 9 (IANS) Aiming to craft a better future for the music industry, The GRAMMY Creators Alliance has been introduced at the 57th edition of Grammy Awards here.
The initiative is intended to be the voice of future generations of artists and advance policies that put music-makers first.
Recording Academy president Neil Portnow along with singer-actress Jennifer Hudson and OneRepublic singer and producer Ryan Tedder introduced the alliance, created to push for increased remuneration for artists in the digital age.
"Music has tremendous value in our lives. While ways of listening to music evolve, we must remember that music matters in our lives, and that new technology must pay artists fairly," billboard.com quoted Portnow as saying.
Hudson also backed the initiative and expressed hope that it would help brighten music industry's future.
"Tonight, we are proud to launch the GRAMMY Creators Alliance, a coalition of many artists - some of whom you see right here at the GRAMMYs. Together, we will advise those who make policy in music and in government so that our next generation of creators are able to make tomorrow's music as great as tonight’s," Hudson said.
The initiative was launched at the star-studded award ceremony held at Staples Center here Sunday night.
After the official launch of the alliance, singer Beyoncé took to stage in an angelic white outfit to perform 'Take my hand, precious lord', followed by John Legend and Common's closing act. They played 'Glory' from movie 'Selma' to conclude the musical night.
To give an impetus to the initiative, a lot of known faces from the music industry have been roped in.
The founding members includes Adam Levine, Alicia Keys, Jennifer Hudson and Lady Antebellum among others.
According to the official site, The GRAMMY Creators Alliance is a programme of The Recording Academy, a non-profit membership organisation representing songwriters, performers and studio professionals.
The Recording Academy has no corporate members.
Top Stories
'Jan Nayagan' Movie Review: Vijay's Final Film Is Overshadowed by Politics, 3-Hour Runtime Tests Patience
Jul 23,2026
Vijay's much-awaited farewell film, Jan Nayagan, arrives with massive expectations, marking the superstar's final appearance on the big screen before his full-time political journey. While fans hoped for an unforgettable send-off, director H. Vinoth delivers a film where political messag
Jantar Mantar Protest: From R. Madhavan to Alia Bhatt, Celebrities Rally Behind Students; Here's What They Said
Jul 23,2026
The nationwide outrage over the alleged NEET paper leak has intensified, with thousands of students staging protests at Delhi's Jantar Mantar and demonstrations spreading across Mumbai and several other cities. Protesters are demanding a transparent investigation into the examination cont
Vijay's 'Jana Nayagan' Creates Box Office Storm: Two Major Tamil Films Postponed as Fans Celebrate Thalapathy's Final Movie
Jul 16,2026
The excitement surrounding Thalapathy Vijay's highly anticipated film 'Jana Nayagan' has reached unprecedented levels ahead of its July 23, 2026 release. Widely believed to be Vijay's final film before entering full-time politics, the movie has prompted two Tamil filmmakers to postpone
Salman Khan’s New House Approved: Is He Finally Leaving Galaxy Apartments After 52 Years?
Jun 30,2026
Rumours about Salman Khan leaving his iconic Galaxy Apartments residence have been making headlines after reports claimed the Bollywood superstar was preparing to move into a new luxury home in Bandra. However, the reality is quite different. While the Khan family's sea-facing Bandra prop
Security Breach Involving Arbaaz Khan: Intruder Jumps Into Actor’s Car, Removed by Bouncer
Jun 17,2026
Actor Arbaaz Khan recently found himself at the center of a security scare during a public event in Kolkata. A video from the incident has gone viral on social media, showing an unidentified man allegedly forcing his way into the actor's car as he was leaving the venue.The unexpected inci
‘Happy Birthday to the Queen’: Priyanka Chopra Shares Special Birthday Wish for Mother Madhu Chopra
Jun 17,2026
Global star Priyanka Chopra Jonas melted hearts on social media after sharing a special birthday message for her mother, Dr. Madhu Chopra. The actress took to Instagram Stories to celebrate her mother's birthday and expressed gratitude for her constant guidance and support.The heartfelt p
Kangana Ranaut Breaks Silence on ‘Don 3’ Controversy, Says ‘Ranveer Singh Is Being Targeted After Dhurandhar’
Jun 12,2026
Bollywood actress and politician Kangana Ranaut has once again sparked discussion with her comments on the controversy surrounding Ranveer Singh and his reported exit from Don 3. Speaking in a recent interview, Kangana suggested that Ranveer may have been unfairly targeted following the su
Anupam Kher Scolds David Dhawan Over Retirement Rumors: "Who Are You to Decide..."
Jun 04,2026
Veteran Bollywood filmmaker David Dhawan has returned to the director’s chair after a gap of six years. However, what has surprised fans even more is his announcement that his upcoming film Yeh Jawani Hai Deewani will reportedly be his final directorial venture before retirement.But
Entertainment News
Kangana Ranaut Breaks Silence
Jun 12,2026
Anupam Kher Scolds David Dhawa
Jun 04,2026
'Bad breath from her mouth...'
Jun 03,2026
Kangana Ranaut Recalls 26/11 M
Jun 03,2026
Bobby Deol Reveals Who Can Pla
Jun 02,2026