Bollywood actors back Jabong Online Fashion Week
Feb 12,2015
New Delhi, Feb 12 (IANS) Actresses Neha Dhupia, Kalki Koechlin and Esha Gupta along with actor Kay Kay Menon and supermodel Carol Gracias spruced up the Bollywood quotient at the preview of the second season of Jabong Online Fashion Week (JOFW), aimed at providing a platform to budding talent.
The exclusive preview, which took place here at The Grand Wednesday evening, witnessed the actors walking the ramp for various designers.
Kay Kay, who flaunted a creation by designer Rahul Singh, looked dapper in a cream coloured traditional kurta-pyjama. He completed his look with a golden jacket and a jooti, and lauded the "wonderful effort" of providing a platform to young talent.
Former Femina Miss India title holder Neha looked ravishing in a quirky colourful Poonam Bhagat dress, and she too was appreciative of JOFW, "which encourages new talent".
Another big screen diva on the ramp was Esha, who came into limelight with 2012 film “Jannat 2”. She was seen flaunting a pink coloured gown by designer Jaya Misra.
The Delhi-born beauty, who donned a simple yet effective look for the event, told IANS that the fact that JOFW is an online event, "gives talents a larger scale to reach out to people".
"With this effort, every designer will get a chance to open his own store (literally)," she added.
There was also Kalki Koechlin, who sashayed down the ramp in an ensemble by Niharika Pandey.
Apart from them, the second season also featured young designs including Aesthetical Cubes, Sougat Paul, Nitya Bajaj, Preeti S Kapoor, Niket Mishra, Kanika Goel, Sonia Jetleey and Siddartha Tytler.
The apparel designers, models, hairstylists, photographers, makeup artists and accessory designers who showcased their work at the preview event, were finalised via the online shopping portal by jury members Nandini Bhalla, Varun Bahl, Colston Julian, Vidya Tikari, Lubna Adams and Noyonika Chatterjee.
During the event, the spring-summer 2015 collection of Britain-based high street brand, Dorothy Perkins was also showcased.
The idea behind JOFW is to provide a platform to the country's youngsters, who are looking forward to make a career in the fashion industry.
“Our brand stands for fashion. It was an effort to bring the fashion property online, where it can be showcased to the whole Indian market at a single place. Starting from Feb 12, people will see the new trend and ideas of these young designers, who we have been chosen,” Praveen Sinha, managing director and founder, Jabong.com said.
The creations of the chosen talents will be displayed on the website of the e-commerce portal from Feb 12-17.
Top Stories
Mushtaq Khan Death: Rajpal Yadav Reveals What Happened During Their Final Meeting
Sep 25,2026
Recently, news emerged from Bollywood that left fans heartbroken. Veteran actor Mushtaq Khan—famous for delivering the iconic dialogue "Meri ek taang nakli hai, main hockey ka bahut bada khiladi tha..." (I have a prosthetic leg; I used to be a great hockey player...) in the Nana Pa
'Udta Teer' Trailer Out: Ayushmann Khurrana’s quirky spy comedy with Sara Ali Khan features an India-Pakistan twist.
Sep 23,2026
The trailer of Ayushmann Khurrana and Sara Ali Khan's upcoming spy comedy Udta Teer is out. Ayushmann plays Bilal, a Pakistani spy who lands in India on a covert mission but loses his memory after an accident, leading to a bizarre case of mistaken identity.There has been considerable buzz
Govinda-Rani Swarnkar Relationship: Actor Visits Lalbaugcha Raja Without Sunita, Here’s What He Has Said
Sep 23,2026
Govinda and Komal Rani Swarnkar were spotted together at Mumbai's iconic Lalbaugcha Raja on Tuesday night, September 22, where the actor sought blessings and participated in the final aarti. Their appearance comes amid ongoing speculation about Govinda's equation with his Roopa co-star a
Parineeti Chopra Reacts to Katrina Kaif’s Weight Trolling: “Why View It Negatively?”
Sep 22,2026
Parineeti Chopra has come out in support of Katrina Kaif after the actress faced online trolling over her appearance following the birth of her son. Calling the criticism “uneducated and bizarre,” Parineeti questioned why physical changes experienced by women after childbirth a
Ganesh Chaturthi 2026: Sanjay Dutt, Ananya Panday, Sunny Leone Seek Blessings at Lalbaugcha Raja
Sep 22,2026
Ganesh Chaturthi celebrations in Mumbai have once again brought Bollywood celebrities to the iconic Lalbaugcha Raja pandal. Several stars have visited the revered Ganpati idol during the ongoing festivities to offer prayers and seek the blessings of Lord Ganesha.Among the celebrities assoc
Salman Khan Viral Video: Bhaijaan Stops After Child Is Pushed, Scolds Driver Over Fan’s Foot
Sep 18,2026
Bollywood superstar Salman Khan’s appearances during Mumbai’s Ganesh Chaturthi celebrations have once again attracted significant attention online. From visiting the Ambani family’s residence and celebrating with his family to seeking Lord Ganesha’s blessing
King vs. Avengers: Doomsday – Shah Rukh Khan says "The father will come first," anticipating a Christmas box office clash.
Sep 15,2026
Shah Rukh Khan has once again shown why he is known as Bollywood’s ‘King Khan’. During his latest #AskSRK session on X, the superstar gave a witty response when a fan asked him about the much-discussed box-office clash between his upcoming film King and Marvel Studios&rsq
Salman Khan’s Ganesh Chaturthi Look Goes Viral: Tilak and Angavastram Steal the Show
Sep 15,2026
Salman Khan's appearance at the Ambani family's Ganesh Chaturthi celebration has become a talking point on social media. A video showing the Bollywood superstar offering prayers to Lord Ganpati at Antilia has gone viral, with fans praising his traditional festive appearance and the momen
Entertainment News
King vs. Avengers: Doomsday
Sep 15,2026
Salman Khan’s Ganesh Chaturt
Sep 15,2026
Shatrughan Sinha on Sonakshi S
Aug 18,2026
Emraan Hashmi’s Iconic Heart
Aug 18,2026
Batwara 1947 Review: Sunny Deo
Aug 14,2026