Bollywood actors back Jabong Online Fashion Week

Feb 12,2015

New Delhi, Feb 12 (IANS) Actresses Neha Dhupia, Kalki Koechlin and Esha Gupta along with actor Kay Kay Menon and supermodel Carol Gracias spruced up the Bollywood quotient at the preview of the second season of Jabong Online Fashion Week (JOFW), aimed at providing a platform to budding talent.

The exclusive preview, which took place here at The Grand Wednesday evening, witnessed the actors walking the ramp for various designers.

Kay Kay, who flaunted a creation by designer Rahul Singh, looked dapper in a cream coloured traditional kurta-pyjama. He completed his look with a golden jacket and a jooti, and lauded the "wonderful effort" of providing a platform to young talent.

Former Femina Miss India title holder Neha looked ravishing in a quirky colourful Poonam Bhagat dress, and she too was appreciative of JOFW, "which encourages new talent".

Another big screen diva on the ramp was Esha, who came into limelight with 2012 film “Jannat 2”. She was seen flaunting a pink coloured gown by designer Jaya Misra.

The Delhi-born beauty, who donned a simple yet effective look for the event, told IANS that the fact that JOFW is an online event, "gives talents a larger scale to reach out to people".

"With this effort, every designer will get a chance to open his own store (literally)," she added.

There was also Kalki Koechlin, who sashayed down the ramp in an ensemble by Niharika Pandey.

Apart from them, the second season also featured young designs including Aesthetical Cubes, Sougat Paul, Nitya Bajaj, Preeti S Kapoor, Niket Mishra, Kanika Goel, Sonia Jetleey and Siddartha Tytler.

The apparel designers, models, hairstylists, photographers, makeup artists and accessory designers who showcased their work at the preview event, were finalised via the online shopping portal by jury members Nandini Bhalla, Varun Bahl, Colston Julian, Vidya Tikari, Lubna Adams and Noyonika Chatterjee.

During the event, the spring-summer 2015 collection of Britain-based high street brand, Dorothy Perkins was also showcased.

The idea behind JOFW is to provide a platform to the country's youngsters, who are looking forward to make a career in the fashion industry.

“Our brand stands for fashion. It was an effort to bring the fashion property online, where it can be showcased to the whole Indian market at a single place. Starting from Feb 12, people will see the new trend and ideas of these young designers, who we have been chosen,” Praveen Sinha, managing director and founder, Jabong.com said.

The creations of the chosen talents will be displayed on the website of the e-commerce portal from Feb 12-17.

Tags:

Bollywood actors back Jabong Online Fashion Week Neha Dhupia in news news about Neha Dhupia Esha Gupta in news news about Esha Gupta Kalki Koechlin in news news about Kalki Koechlin

Swara Bhasker: 'You are our beloved dictator', Swara shares unseen pictures on daughter Rabia's birthday

Sep 23,2025

Actress Swara Bhaskar and Fahad Ahmed's daughter, Raabia Rama Ahmed, turned two today. The actress wrote a sweet note wishing her a happy birthday. She also shared unseen photos from her birthday celebration. This has been your year of walking and speaking. Swara Bhaskar shared

National Film Awards: This Indian star has won the most National Awards, beating Kangana and Big B.

Sep 23,2025

The National Film Awards are one of the highest-paid awards in Indian cinema. They are organized annually by the Ministry of Information and Broadcasting, Government of India, to encourage Indian film artists. All preparations are underway for this year's 71st National Film Awards.On Augu

Dulquer Salmaan: Customs raid at Prithviraj Sukumaran and Dulquer Salmaan's house, find out the whole story

Sep 23,2025

The Customs Department is conducting raids at several locations in Kerala, including the Kochi residences of actors Dulquer Salmaan and Prithviraj Sukumaran. According to reports, these raids are related to vehicles imported from Bhutan. The Kerala Motor Vehicles Department has also arrived.Custom

Drishaym 3: Mohanlal prepares to deliver a triple dose of suspense, a major update on 'Drishyam 3'

Sep 23,2025

Fans are extremely enthusiastic about the films of Malayalam cinema's legendary actor Mohanlal. Mohanlal, who recently won the Dadasaheb Phalke Award, is set to star in the third installment of the Drishyam franchise, where he is known for his pivotal role as George Kutty.He has now geare

Bigg Boss 19 Contestant: Bigg Boss's house will become an arena, and this international player will enter Salman Khan's show!

Aug 21,2025

The new season of Bigg Boss, one of the popular reality shows of the television industry, is going to start in just three days. There is a lot of excitement among the audience about the show. Meanwhile, the most talked about contestants coming in the show is. The curiosity of who will be a part o

Priyanka Chopra: Kareena, who was the enemy in 'Aitraaz', praised Priyanka, wrote- 'Made to rule the world'

Jul 18,2025

Priyanka Chopra is celebrating her 43rd birthday today, i.e. on 18th July. On this special occasion, the actress has been congratulated by her film 'Aitraaz' co-star Kareena Kapoor in a different style. Kareena shared an old picture of an award show on Instagram Stories and wrote that Priyanka w

Vidyut Jamwal: Vidyut Jamwal is ready for his Hollywood debut, will play a strong role in this film

Jul 15,2025

Actor Vidyut Jamwal, known for his action, is now going to make his entry in a Hollywood film. He has joined the star cast of the live-action film 'Street Fighter'. It is a film based on an iconic video game franchise.Vidyut's Hollywood entryAccording to a Deadline report, Vidyut will be seen i

Vijay Deverakonda: New update on Vijay Deverakonda's film, Kingdom's new release date will be announced today

Jul 07,2025

Vijay Deverakonda has joined hands with famous director Gautam Tinnanuri for the action drama film 'Kingdom'. There is a lot of excitement about the film since its announcement. The recently released teaser has further increased the expectations of the fans. The new release date of the f