Shah Rukh may Feature in West Bengal's New Tourism Campaign

Jan 27,2015

Kolkata, Jan 27 (IANS) With West Bengal ambitiously gearing up to promote tourism in the state with the creation of five distinct tourism circuits, Bollywood heartthrob Shah Rukh Khan may feature in the upcoming new tourism campaign of the state, a senior tourism department official said.

"We are working on new advertisements to promote tourism in the state and attract both domestic as well as foreign tourists here and may feature Shah Rukh Khan in this," tourism department principal secretary A.R. Bardhan said when asked if the superstar may feature in the forthcoming campaign.

Shah Rukh is the brand ambassador of the state and also co-owns the city-based IPL team Kolkata Knight Riders.

According to Bardhan, the proposed new ad campaign will cost a minimum of Rs.10 crore, without any endorsement from any brand ambassador.

West Bengal has stated it's tourism budget will be Rs.1950 crore in the coming three years and is pursuing ventures based on the public-private partnership model. Also, it is offering incentives for private players to set up hospitality projects in the state.

"We are aiming to increase the domestic and international footfalls in the state by 10 percent on year-on-year basis in the coming five years," he said.

Bardhan said the new commercial to promote tourism may be ready in the next three months.

Tags:

Shah Rukh may Feature in West Bengal's New Tourism Campaign Shahrukh Khan in news news about Shahrukh Khan

Swara Bhasker: 'You are our beloved dictator', Swara shares unseen pictures on daughter Rabia's birthday

Sep 23,2025

Actress Swara Bhaskar and Fahad Ahmed's daughter, Raabia Rama Ahmed, turned two today. The actress wrote a sweet note wishing her a happy birthday. She also shared unseen photos from her birthday celebration. This has been your year of walking and speaking. Swara Bhaskar shared

National Film Awards: This Indian star has won the most National Awards, beating Kangana and Big B.

Sep 23,2025

The National Film Awards are one of the highest-paid awards in Indian cinema. They are organized annually by the Ministry of Information and Broadcasting, Government of India, to encourage Indian film artists. All preparations are underway for this year's 71st National Film Awards.On Augu

Dulquer Salmaan: Customs raid at Prithviraj Sukumaran and Dulquer Salmaan's house, find out the whole story

Sep 23,2025

The Customs Department is conducting raids at several locations in Kerala, including the Kochi residences of actors Dulquer Salmaan and Prithviraj Sukumaran. According to reports, these raids are related to vehicles imported from Bhutan. The Kerala Motor Vehicles Department has also arrived.Custom

Drishaym 3: Mohanlal prepares to deliver a triple dose of suspense, a major update on 'Drishyam 3'

Sep 23,2025

Fans are extremely enthusiastic about the films of Malayalam cinema's legendary actor Mohanlal. Mohanlal, who recently won the Dadasaheb Phalke Award, is set to star in the third installment of the Drishyam franchise, where he is known for his pivotal role as George Kutty.He has now geare

Bigg Boss 19 Contestant: Bigg Boss's house will become an arena, and this international player will enter Salman Khan's show!

Aug 21,2025

The new season of Bigg Boss, one of the popular reality shows of the television industry, is going to start in just three days. There is a lot of excitement among the audience about the show. Meanwhile, the most talked about contestants coming in the show is. The curiosity of who will be a part o

Priyanka Chopra: Kareena, who was the enemy in 'Aitraaz', praised Priyanka, wrote- 'Made to rule the world'

Jul 18,2025

Priyanka Chopra is celebrating her 43rd birthday today, i.e. on 18th July. On this special occasion, the actress has been congratulated by her film 'Aitraaz' co-star Kareena Kapoor in a different style. Kareena shared an old picture of an award show on Instagram Stories and wrote that Priyanka w

Vidyut Jamwal: Vidyut Jamwal is ready for his Hollywood debut, will play a strong role in this film

Jul 15,2025

Actor Vidyut Jamwal, known for his action, is now going to make his entry in a Hollywood film. He has joined the star cast of the live-action film 'Street Fighter'. It is a film based on an iconic video game franchise.Vidyut's Hollywood entryAccording to a Deadline report, Vidyut will be seen i

Vijay Deverakonda: New update on Vijay Deverakonda's film, Kingdom's new release date will be announced today

Jul 07,2025

Vijay Deverakonda has joined hands with famous director Gautam Tinnanuri for the action drama film 'Kingdom'. There is a lot of excitement about the film since its announcement. The recently released teaser has further increased the expectations of the fans. The new release date of the f