Shah Rukh may Feature in West Bengal's New Tourism Campaign
Jan 27,2015
Kolkata, Jan 27 (IANS) With West Bengal ambitiously gearing up to promote tourism in the state with the creation of five distinct tourism circuits, Bollywood heartthrob Shah Rukh Khan may feature in the upcoming new tourism campaign of the state, a senior tourism department official said.
"We are working on new advertisements to promote tourism in the state and attract both domestic as well as foreign tourists here and may feature Shah Rukh Khan in this," tourism department principal secretary A.R. Bardhan said when asked if the superstar may feature in the forthcoming campaign.
Shah Rukh is the brand ambassador of the state and also co-owns the city-based IPL team Kolkata Knight Riders.
According to Bardhan, the proposed new ad campaign will cost a minimum of Rs.10 crore, without any endorsement from any brand ambassador.
West Bengal has stated it's tourism budget will be Rs.1950 crore in the coming three years and is pursuing ventures based on the public-private partnership model. Also, it is offering incentives for private players to set up hospitality projects in the state.
"We are aiming to increase the domestic and international footfalls in the state by 10 percent on year-on-year basis in the coming five years," he said.
Bardhan said the new commercial to promote tourism may be ready in the next three months.
Top Stories
Mushtaq Khan Death: Rajpal Yadav Reveals What Happened During Their Final Meeting
Sep 25,2026
Recently, news emerged from Bollywood that left fans heartbroken. Veteran actor Mushtaq Khan—famous for delivering the iconic dialogue "Meri ek taang nakli hai, main hockey ka bahut bada khiladi tha..." (I have a prosthetic leg; I used to be a great hockey player...) in the Nana Pa
'Udta Teer' Trailer Out: Ayushmann Khurrana’s quirky spy comedy with Sara Ali Khan features an India-Pakistan twist.
Sep 23,2026
The trailer of Ayushmann Khurrana and Sara Ali Khan's upcoming spy comedy Udta Teer is out. Ayushmann plays Bilal, a Pakistani spy who lands in India on a covert mission but loses his memory after an accident, leading to a bizarre case of mistaken identity.There has been considerable buzz
Govinda-Rani Swarnkar Relationship: Actor Visits Lalbaugcha Raja Without Sunita, Here’s What He Has Said
Sep 23,2026
Govinda and Komal Rani Swarnkar were spotted together at Mumbai's iconic Lalbaugcha Raja on Tuesday night, September 22, where the actor sought blessings and participated in the final aarti. Their appearance comes amid ongoing speculation about Govinda's equation with his Roopa co-star a
Parineeti Chopra Reacts to Katrina Kaif’s Weight Trolling: “Why View It Negatively?”
Sep 22,2026
Parineeti Chopra has come out in support of Katrina Kaif after the actress faced online trolling over her appearance following the birth of her son. Calling the criticism “uneducated and bizarre,” Parineeti questioned why physical changes experienced by women after childbirth a
Ganesh Chaturthi 2026: Sanjay Dutt, Ananya Panday, Sunny Leone Seek Blessings at Lalbaugcha Raja
Sep 22,2026
Ganesh Chaturthi celebrations in Mumbai have once again brought Bollywood celebrities to the iconic Lalbaugcha Raja pandal. Several stars have visited the revered Ganpati idol during the ongoing festivities to offer prayers and seek the blessings of Lord Ganesha.Among the celebrities assoc
Salman Khan Viral Video: Bhaijaan Stops After Child Is Pushed, Scolds Driver Over Fan’s Foot
Sep 18,2026
Bollywood superstar Salman Khan’s appearances during Mumbai’s Ganesh Chaturthi celebrations have once again attracted significant attention online. From visiting the Ambani family’s residence and celebrating with his family to seeking Lord Ganesha’s blessing
King vs. Avengers: Doomsday – Shah Rukh Khan says "The father will come first," anticipating a Christmas box office clash.
Sep 15,2026
Shah Rukh Khan has once again shown why he is known as Bollywood’s ‘King Khan’. During his latest #AskSRK session on X, the superstar gave a witty response when a fan asked him about the much-discussed box-office clash between his upcoming film King and Marvel Studios&rsq
Salman Khan’s Ganesh Chaturthi Look Goes Viral: Tilak and Angavastram Steal the Show
Sep 15,2026
Salman Khan's appearance at the Ambani family's Ganesh Chaturthi celebration has become a talking point on social media. A video showing the Bollywood superstar offering prayers to Lord Ganpati at Antilia has gone viral, with fans praising his traditional festive appearance and the momen
Entertainment News
King vs. Avengers: Doomsday
Sep 15,2026
Salman Khan’s Ganesh Chaturt
Sep 15,2026
Shatrughan Sinha on Sonakshi S
Aug 18,2026
Emraan Hashmi’s Iconic Heart
Aug 18,2026
Batwara 1947 Review: Sunny Deo
Aug 14,2026