Vikram Vedha Review: Vikram Vedha Review trended without press show, the situation is not improving without booking
Sep 29,2022
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The film 'Vikram Vedha', which has become a litmus test for actors Hrithik Roshan and Saif Ali Khan, has been trending on Twitter ahead of its release. After the trend of the hashtag Boycott Vikram Vedha for the past several days, it seems that the marketing team of the film has opened a counter front to answer it. The hashtag Vikram Vedha Review trended fiercely on Twitter late on Wednesday night. The press shows before the release of the film 'Vikram Vedha' were neither held in Mumbai nor Delhi, but if a big agency related to film marketing is to be believed, these days any hashtag can be used on Twitter by spending only a few thousand rupees. But can be trended.
Rakesh Roshan told a blockbuster
Amar Ujala was the first to report the start of the pre-release screening of the film 'Vikram Vedha' on Tuesday. On Monday night, a special screening of the film 'Vikram Vedha' was held for the stars and family members of the film. But, only a count of these people said anything publicly about the film. Rakesh Roshan, the father of the film's hero Hrithik Roshan, definitely called some trade people and told them about the film and said that he had some doubts about the film at first but now it can be said that the film is a 'blockbuster'.
38 crore opening required for blockbuster
There was no special tracking of this screening on social media. The booking of the film also did not see a significant jump on Tuesday and Wednesday. It is being said that about Rs 15 crore more has been spent on the promotion of the film 'Vikram Vedha' made in about Rs 175 crores. That is, by reaching the theatres, the cost of the film will be around Rs 190 crore. If this film, which is releasing in India on about four thousand screens, is to be a blockbuster in terms of business, then its opening day should be at least 38 crores. But, that doesn't seem to be happening.
Expected business of only 150 crores
Now its well-wisher's trade experts are writing a new kind of theory about the film 'Vikram Vedha' on social media. It is being said that even if the film has an opening of Rs 15 crore, then it can be considered satisfactory and if this happens, the film will do a business of about Rs 150 crore at the box office. The rest of the amount can be earned by earning from film OTT, satellite TV, and music rights. Discussions about reducing the ticket rates of the film also started in the middle but the ticket booking website BookMyShow is being sold at the normal rates of the film.
Mathematics to trend 'Vikram Vedha'
Given the box office success of Hrithik Roshan's previous film 'War' and Saif Ali Khan's 'Tanhaji The Unsung Warrior, which was released on the big screen, the film 'Vikram Vedha' is also expected to do good business at the box office. Huh. Along with Y Not Studios, which produced its original Tamil film 'Vikram Vedha' for just Rs 10 crore, the producers of the Hindi film 'Vikram Vedha' include Neeraj Pandey's company Friday Filmworks, Anil Ambani's company Reliance Entertainment, Bhushan Kumari's company T. Series and Mukesh Ambani's company Jio Studios are also involved. All these companies together are making all efforts to somehow get the film 'Vikram Vedha' a good opening this Friday.
Vikram Vedha Reviews Trended Without Press Show
All the reviews of the film 'Vikram Vedha' were seen trending on Twitter on Wednesday night, and most of them have given four and a half stars of the film. These reviews have been done by some trade experts and some by social media influencers. In the reviews that have come out so far, not a single review is from any news website or newspaper reviewer. On finding out about this, it came to know that even the agencies who watch the PR of this film do not have any concrete information regarding the press show of the film. Film critics who write film reviews from Mumbai and other cities of the country are also astonished due to the trend of reviews of the film 'Vikram Vedha' without having a press show of the film. On the other hand, a Mumbai-based digital marketing agency believes that these days any hashtag can be easily trended for an hour, and for this, there is no need to spend anything special.
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